AI specialist YDigital Media took part in DGT Insights to share the future of artificial intelligence. Join us to innovate the digital future!
YDigital Media, renowned for its extensive expertise in developing innovative and customized solutions, was honored to participate in the DGT Insights event dedicated to artificial intelligence. Our contribution as speakers reinforced our commitment to advancing AI applications and sharing best practices with industry leaders.
According to a recent Deloitte study, 84% of organizations plan to increase their AI investments in the coming year, underscoring the accelerating adoption of AI technologies across various sectors. Generative AI models, which began their extensive training around eight years ago, have since undergone rapid evolution that has effectively democratized access to sophisticated AI capabilities. This democratization enables businesses, individuals and developers to leverage advanced machine learning without requiring extensive in-house infrastructure.
While large language models and generative AI often capture headlines, AI’s influence extends far beyond. Everyday examples include voice assistants such as Siri and Alexa, recommendation engines powering platforms like Netflix and Amazon, navigation applications such as Google Maps and Apple Maps, and medical image recognition systems that support diagnostic processes. These applications demonstrate that AI is already deeply embedded in our daily routines, often in ways we may not realize.
"84% of organizations plan to increase their AI investments in the coming year"
As with any transformative technology, AI presents both substantial opportunities and challenges. On the one hand, organizations benefit from enhanced efficiency and productivity through task automation, improved decision-making via advanced data analysis, and expanded innovation pipelines that facilitate novel products and services. On the other hand, potential risks include the displacement of certain job functions if reskilling efforts do not keep pace, ethical and privacy concerns surrounding data usage and algorithmic bias, and security vulnerabilities such as the misuse of AI-generated content.
To capitalize on AI’s advantages while mitigating associated risks, we recommend a strategic approach. First, assess which AI solutions align most closely with your organization’s objectives and workflows. Next, decompose existing processes to determine which tasks can be reliably automated or augmented by AI, and begin integration in areas where teams possess deep domain knowledge to ensure smoother adoption. Investing in prompt engineering skills—training your teams to craft effective prompts—will maximize the value derived from generative models. Simultaneously, establish internal advocates to promote AI literacy and guide organizational adaptation, and encourage a culture that balances AI-assisted outputs with human oversight, critical thinking, and creativity.
By viewing AI as a strategic tool rather than an uncontrollable force, organizations can harness its full potential to drive efficiency, foster innovation, and concentrate on high-value activities. Through responsible deployment and ongoing skill development, we can effectively navigate the evolving AI landscape and secure sustained competitive advantage.
"It is necessary to see AI as a strategic tool and not as an uncontrollable force"
Whether you are embarking on AI adoption or addressing broader digital marketing objectives, our team is poised to support you at every stage. From crafting targeted campaigns and optimizing customer engagement to integrating advanced analytics and AI-driven insights, we combine our extensive expertise with a collaborative approach to deliver solutions that align with your strategic goals. Partner with us to transform digital challenges into opportunities for sustained growth.