Disney
Project
Rich Media Campaign
Country
South Africa
Disney partnered with YDigital Media, a trusted ally known for delivering remarkable results, to overcome various challenges in their pursuit of successful campaigns and projects.
These challenges included launching new content like the movie "Lightyear" and the mini-series "Mira," demanding effective marketing strategies to engage the audience.
Moreover, Disney aimed to rebrand the Disney Channel TV channel, necessitating meticulous planning and execution to create a captivating brand identity that resonated with viewers.
Goals:
Effective marketing strategies needed to generate buzz and excitement.
Rebranding, requiring careful planning for a captivating brand identity.
Engaging the target audience to increase viewership and awareness.
Strategically promoting Disney+ to attract a significant number of subscribers in a competitive streaming industry.
YDigital Media collaborated with Disney to create engaging and interactive Rich Media campaigns specifically designed for children. These campaigns featured games, coloring pages, embedded trailers, and videos strategically placed on the Kidoz network, the leading kid-safe mobile advertising platform.
The exclusive access to the Kidoz network in Portugal ensured that advertising content reached children in a safe and appropriate manner, enhancing their interaction with the Disney brand.
For campaigns targeting adult audiences, YDigital Media developed Rich Media and banners delivered via programmatic, ensuring effective and targeted marketing.
