Centrum
Project
PR & Influence Marketing
Country
Portugal
Centrum's post-pandemic goal was to activate their brand with a compelling message for diverse targets: "Are you prepared for winter?".
Yet, they faced a challenge in establishing a strong online presence. Seeking help, they turned to YDigital Media, renowned for enhancing online visibility and user experiences.
Furthermore, YDigital Media strategically optimized Centrum's online presence, ensuring seamless engagement and a strong brand representation on various online platforms.
Goals:
Increase brand awareness and reach
Generate authentic and engaging content
Increase campaign visibility and generate spontaneous opinions
YDigital designed a comprehensive campaign built on four pillars: influencers, sponsored posts, press releases, and sponsored content.
An event engaged influencers to convey the campaign's message and create compelling content. A carefully crafted press kit stimulated word-of-mouth and engagement. Sponsored posts strategically amplified the campaign's reach on social media.
To secure extensive media coverage, a press release centered on the event was circulated, targeting national reference media outlets. Moreover, YDigital created sponsored content to share in-depth information through a reputable platform, NiT, and ensure broad dissemination across all its platforms.
